Farah led from the front to cross the line in an impressive 59.26 minutes, just four seconds short of the personal best he had set in winning his second title in 2015.
A strong performance had been expected of the 35-year-old who admitted he had never felt better prepared at a time of the season when he is usually beginning to wind down.
Such was his strength from the start there were real hopes that Farah might challenge the course record of 58.56 minutes, set by Kenya’s Martin Mathathi in 2011.
He shrugged off New Zealand’s Jake Robertson in the final section of the race as he set himself up in style for his attempt to win his first major marathon crown in Chicago next month.
“Training’s different now as I’m not in the track season,” Farah said.
“I’ve been doing a lot more long runs and in terms of endurance I’m definitely fitter.
“Just coming into that headwind it was so tough, I wasn’t going smooth, I was going up and down.
“I honestly thought I could beat my personal best today, but those last two miles really hurt.”
What is Mo Farah’s net worth?
According to Celebrity Net Worth, the British runner is worth approximately £3.87million ($5m).
The 35-year-old has become a popular figure in the world of sport and pockets a hefty income from sponsorship deals with the likes of Nike, Virgin Media, Lucozade and Bupa.
He has also featured in a number of television adverts for Quorn in the UK.
Great North Run 2018 Winners
Favourite Vivian Cheruiyot saw off fellow Kenyan Brigid Kosgei to win her second women’s title in 67.43.
Cheruiyot, who also won this year’s London Marathon, finished strongly to shake off world record holder Joyciline Kepkosgei, who was then passed by Kosgei and had to cling on for third place.
Northern Ireland’s Emma Mitchell was the best British finisher in the women’s race in eighth place.
David Weir won the men’s wheelchair race for the seventh time in his career in a course record of 41.19.